Joanne Drummond
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Electronic Portfolio
In 2003, at my suggestion, a website designer in my neighborhood created a template. I wrote the copy, set up the navigation, built the pages and added my photos. I continue to maintain the site and I created a new template in October, 2012.
Pro Bono Work
While managing CareFirst's health and wellness website, I worked with a vendor to personalize a generic 508-compliant site, using a content management system to create custom pages to promote corporate programs as well as an entire section of healthy cooking videos. I also worked with the vendor to add sections on chronic diseases, mental health and maternity and to completely redesigned the site twice.
The site won 42 awards, including seven eHealthcare Leadership awards for best healthcare content.
After a year of paying a vendor to manage a health newsletter, I suggested bringing the project in-house. I used links to healthy cooking videos and seasonal articles on the health and wellness website that I managed. I migrated my mailing list to a local email marketing firm with whom CareFirst already had a contract, enabling me to produce the monthly e-newsletter at no cost while promoting my website.
Health News earned a silver medal in the Aster Awards medical marketing competition in the e-newsletter category. The email open rate was 30 percent, which was twice the industry average.
I worked with the website vendor and a subcontractor to customize CareFirst's first iPhone app. I also oversaw the icon design and managed the promotion of the app.
The app won a gold medal in the Aster Awards program for medical marketing.
I created an email template for my community association so that the president and I can send periodic emails to the neighbors and city officials who have registered for the list. People can register on our website or on our Facebook page, and we collect email addresses at community meetings. As a nonprofit organization, we receive free service from an email marketing firm, which maintains the mailing list and tracks the provides a reports for each email sent.
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Professional Portfolio